Decision Architecture for Sustainable Growth
I help leaders surface the hidden assumptions shaping strategy—so sustainability stops stalling and becomes structurally coherent.
40+ year sustainability pioneer • 17 years alongside William McDonough & Dr. Michael Braungart • Co-author of Real Circularity and Author of Our Common Future — Now (forthcoming)
“Why are we less sustainable today—on almost every measure—than when this work began?”
The problem isn’t effort. It’s architecture.
When I say architecture, I don’t mean buildings. I mean the invisible structures—beliefs, hierarchies, constraints, and decision patterns—that determine outcomes.
A Short Orientation
I am not a sustainability consultant in the conventional sense.
I work upstream of strategy.
For nearly forty years, I have worked at the intersection of sustainability, business systems, and regenerative design — including 17 years alongside William McDonough, co-author of Cradle to Cradle. That experience taught me something fundamental:
Sustainability does not fail because leaders lack care.
It fails because the underlying decision architecture is misaligned.
When I use the word architecture, I am not referring to buildings. I am referring to the invisible structures — beliefs, hierarchies, constraints, and decision patterns — that shape every strategic outcome.
If those structures remain untouched, tools and frameworks simply orbit the problem.
My work surfaces and redesigns those structures.