Ken Alston: Author. Speaker. Stewardship Thinker.
For nearly five decades, I have worked at the intersection of business, sustainability, product innovation, and the circular economy.
Along the way, I helped launch initiatives that shaped parts of the sustainability field, worked alongside some of its most influential thinkers, and advised organizations ranging from family businesses to global corporations.
Yet one question continued to follow me.
Why do intelligent people, acting in good faith, continue to create outcomes they never intended?
That question eventually led to a deeper realization.
The challenge is often not a lack of information, resources, strategy, or commitment.
It is the assumptions we operate from without realizing it.
Much of my work today explores how those assumptions shape businesses, institutions, economies, and the future we are creating together.